About us

After welcoming her third child, founder Jasmine found everyday dog walks with Jasper, the family’s much loved cockapoo far busier than they once were. Between prams, bags and the pace of family life, she realised there wasn’t a simple, stylish solution on the market that combined practicality with a premium feel.

So she decided to create one herself.

The Signature Stroll Lead was designed to bring together elegance, comfort and functionality in one beautifully considered product. Created for modern dog owners who value both style and simplicity, every detail has been carefully thought through to make daily walks feel effortless and refined.

What began as an idea at home has grown into a brand centred around quality, timeless design and everyday ease for both owners and their dogs.

Walk beautifully.